Your Cover Got you Covered

Searching for a night out but dreading the next day consequences? NotHangover is here to save the day. With Your Cover got you Covered, select bars and clubs and Boston will give you a NotHangover with your cover fee. Then enjoy your night out, NotHangover has got you covered!

Out of Home

Social Media

This out-of-home campaign highlights a collaboration between NotHangover and select bars and clubs in Boston, offering a free NotHangover supplement with every cover fee. The concept transforms a common nightlife problem, next-day hangovers, into an easy solution: you can party all night without worrying about tomorrow. Targeted toward students and young professionals, the campaign uses bold, colorful posters to stand out in busy nightlife districts while reinforcing the message that, Your Cover’s Got you Covered.

Strategy, Art Direction, and Copy By: Olivia Emery